A social media audit is an examination of your business’ social media presence to determine whether the work you are putting in is worth the return on investment. Do they have a complete About Section with website listed? Conducting a social media audit is a key part of your campaign strategy. How Do I Conduct a Facebook Social Media Audit? While some inexperienced social media managers may choose to charge hourly, this quickly becomes a problem. However, now that you’re doing your Facebook social media audit, you should pay your profile the attention it deserves. You can go to a variety of depths with an audit from a quick overview down to a much bigger audit that also involves future strategy. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. What types of content are they producing that will help their social media strategy? There’s more than one way to do so. Or you can simply use a minimalist-looking logo along with a high quality, animated cover picture to draw in the attention of your target audience. Are they using good keywords in Board titles? Analyzing the success and failure of your social media campaign in terms of conversions and finding out what factors are actually affecting the core conversion rate. Use Social Media Monitoring Tools . Check your profile images and other pictures associated with your page to see if it is consistent with your brand. What does this have to do with a social media audit? This obviously makes a huge impact on your overall social media campaign. To start off, you need to begin by focusing on the most crucial elements of your Facebook page. Here are 12 tips to conduct a social media audit. Your content is working and you should continue doing it more. Facebook Ad Performance Overview. So the more updated your Facebook business page is, the more authentic you look to your professional customers. Maybe it’s some bullet points with screenshots on what needs to change and how to change it. After getting a comprehensive summary, the next step is to decide where improvements can be made. Hashtags are used by everyone, right from individual users to big brands. Social Media audit is the process where SEO companies in Sydney review and determine the total social media presence of each organization or business. If you want to conduct a successful social media audit, you must evaluate your budget and how you spend your money. Observe how competitors and influencers use imagery on their profiles and how it is helping them with their branding efforts. Where can they improve? It has come a long way from being a way to socialize on the web and entertain yourself. At then end, they have a list of action steps that they need to complete to improve their social sites . The end result will be a stronger social media presence fueled by great content. Or maybe this is a special service you offer with the opportunity to have you do the work for your client. Which means you’ll be ahead of your competition of you take care if your profile. A social media audit doesn’t have to be long or tedious. That’s a massive jump in a short period of time. Please note that if you are running a local business and have a real, physical location, you have to complete your profile at all costs. There are no exceptions because people have started to use Facebook for searching products and services. But for written work, you will need to make sure you allow enough time to do the evaluation and write up the results. Ben spends most of his time consulting with clients and setting the digital strategy for campaigns. In this case it could be part of your hourly rate. There are many amazing Social Media monitoring tools that are designed to help you understand what your clients want and need, so that you can adjust to … I also double as, Grandma Mary – Social Media Edutainer, but more about her later. A more formal report can have different levels, too. You need to revise your marketing strategy time and again and that involves your social media audits too. Start by analyzing your social media pages/profiles…, 2. Social media sites like Facebook and Twitter will offer you the needed access to analytics data so that you can improve your social media marketing campaign. It shows that people are consistently finding your content interesting and your page worth revisiting. You can then decide if you want to keep all of them, or be less active in some. Used by top digital marketing agencies to create white label Social Media dashboards and reports for clients. You may argue that the look and feel of your Facebook page isn’t that important. The best and the most effective way to analyze and understand how your social media activities are faring is to conduct a proper social media audit. Here is a list of actionable steps you can take to conduct an audit of your current social media activity. Today, you’ll find that every major social media network has matured into a powerful marketing medium to promote products, build audiences and increase sales. Every social media platform offers analytics and insights that you need to take advantage of. What did you find? Knowing your position with your competitors so that you can start applying tactics that they are ignoring. Remember, when your profile is complete, it shows you are professional enough to take care of the smallest details. With proper planning, you can do a social media audit in as little as 15 minutes. See if these profiles/pages have been filled out with the right details and convey your main message. It’ll help you discover what exactly you’re doing wrong and how you can improve it so that your audience is able to connect to your content. If you look at the stats, worldwide social media advertising investments are predicted to grow from 32 billion US. Even though filling out your business profile is a step that you cannot ignore, you’ll find the social media landscape littered with profiles that are incomplete. Why a Social Media Marketing Onboarding Process Is Important. This doesn’t necessarily mean that you have to spend a lot of time conducting it. However, as more and more marketers find success with social media, it’s also turning out to be a great way to grow your business. Years even. Year after year, the social media ad spend is increasing, and will continue to grow as more businesses jump on the bandwagon. You can analyze the following to make sure you’re doing a proper social media audit for your Instagram account: When you create content for your Instagram account, you want to ensure that it is working. Lauren specializes in social strategy, which includes performing social audits for Convince & Convert’s clients and helping brands make social media work for them. An optimized profile and cover picture that is of the right size, Imagery that is not only Facebook-friendly but is also professional, Verification check mark to show your business is authentic and real. The burning question is, how do you as a business get the most out of social media marketing if you are unaware of what’s working and what’s failing? Have claimed your Facebook page URL name that reflects your brand (example: Facebook.com/brandname). We do this fairly often for clients, and they often ask us exactly what it entails so they can audit their social media activity themselves from time to time. With proper planning, you can do a social media audit in as little as 15 minutes. Managing your social media platforms are now easier than ever. An audit assesses how well your current activities are working for you, what needs adjusting, and what is no longer working. If you are an Instagram user, you should know how common hashtag usage is. It’s also about finding the right balance between channels to make your social media strategy successful. This can be challenging depending on the depth. 5 Key Questions to Ask When Landing Your Next Social Media Client By Nick Usborne. 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