They’re trying to be the first to the Pole and that expedition goes terribly awry and Scott is forced to turn around and go back and they almost die on the way back for a number of reasons, primarily the most important of which is the temperatures and food supplies. ADI IGNATIUS: Better to just hand out some warm milk. So very interesting leadership moment. 4. Return Policy That is what they were living in. NANCY KOEHN: We had such a success. July becomes August, and Shackleton still doesn’t have a boat. For the next two years, he kept his crew of 27 men alive on a drifting ice cap, then led them in their escape. ADI IGNATIUS: But what about owning them? Reply. So Ernest Shackleton and his crew of 27 men are stranded on an ice floe near Antarctica with no idea when or how or if they will ever be able to get home. He has someone, his first mate Frank Wild, that he can talk to, but he is consistently showing up as a man who cares about his men and who believes that they together will get home safely. Other biographies of Shackleton give the date as December 29, 1913, and the paper as the London Times. Tons and tons and tons of ice locking it in place. I mean this is by far and away the most — I’m a Historian. NANCY KOEHN: Hand out warm milk and show the men that you are, you are on it. At one point, close to the end of the journey a huge storm erupts in that part of the South Atlantic. Some of 5/6J's letters applying to join Ernest Shackleton on his expedition to Antarctica. Really important lesson today as volatility, pace of change increases. I mean he really cares about bringing them home alive. So Shackleton and five men head out in a lifeboat that they have sort of converted into sailboat. And Shackleton quells it. So he has, all the way through this story, has the men on routines. One of the first books for this ad to appear in was The 100 Greatest Advertisements: 1852-1958 written by Julian Watkins in 1949. Sometimes we just talked about the seal meat that cook just made. I’m not sure he did that. He was perhaps best known for his 1914–16 expedition, in which his ship, Endurance, was crushed by pack ice and the crew endured months of hardship before being rescued. The months covering Shackleton’s preparations for his expeditions have been read, and the rest of the paper programmatically searched, but both methods have come up empty. – The Hussite War Wagons. If you know this story you know that Shackleton and his crew never set foot on that continent. People don’t buy Harvard Business School cases to sell you history. ADI IGNATIUS: Welcome to the HBR IdeaCast from Harvard Business Review. 2. And, as you just said. 5 comments: Anonymous April 2, 2015 at 8:37 PM. NANCY KOEHN: And it is a hellacious journey. So Shackleton didn’t use this language, but here’s what he did and I’ll say a word about how. And like the men’s diaries, most of them kept diaries, say things like, “feeling much better. But it didn’t seem possible to me that any sane person would reply to an advert promising death by frostbite in pitch blackness unless there was a bit of beer talk involved, and in fact it So the ship is locked in January of 1915. So Shackleton decides to make an even more dangerous journey by boat. He looks confident. SHACKLETON can serve as a role model even though his expedition, judged by its initial objectives, was a colossal failure. ADI IGNATIUS: So a few points. And I mean calculation with a great deal of admiration and pragmatism when I say that. Shackleton and the crew of the Imperial Trans-Antarctic expedition landed on the mountainous, ice-covered island today known as Elephant Island. I owe it to my command to bring them home alive.”  And I think that is primarily what powers him through his own moments of doubt. That does a lot to appease the doubting Thomas’s because it says something about what he cares for and what he’s willing to do for his men. Who would answer such an ad, which Shackleton placed in a London newspaper seeking recruits for his 1914 Imperial Trans-Antarctic Expedition? Shackleton an important ‘Antarctic’ historical figure? The boats risk getting lost from each other, so they have to anchor them together. Interesting how history shifts with one laudatory book. It is reported that Shackleton placed an advert in The Timesnewspaper saying: ‘Men wanted for hazardous journey. He carries himself carefully. To set the context in the U.S., Teddy Roosevelt is President. I think that was part of the story too. Have a great day. 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